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Company X claims they sell the most homes

They say… Company X claims they sell more in the neighborhood than all the other brokers combined. Why would I want to hire you? You say…

What the brokerage does is they take independent people and cram all their numbers together to make it look like they do a really good job in the area. 

Buyers don’t generally contact the brokerages, they contact agents. Sellers don’t hire a brokerage, they hire an agent like me. You don’t want to hire a successful brokerage, you want to hire a successful agent.

(Seller's hire an agent and not a brokerage)