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Ben Kinney's Valuations "Apology Script"

Ben Kinney has developed an expert process for following up with Valuations Leads if they've filled out all their contact details or not. For Address-only leads, use Brivity's Reverse Search Look Up Tool to possibly find a name and contact information. 

Valuation Address-only leads:

 

Print up a CMA report using Brivity CMA's. 

Stop by the address and knock on the door.

"Hello [name]!

"I am so happy you answered. I was calling to apologize because I just was notified that someone had requested information on the value of their home for (insert address) and for whatever reason, the website failed or you didn't leave the correct contact information. So I l thought I'd swing by so that you didn't think we dropped the ball.

"Most people request information from our home value tool because they are either considering selling their home in the future or thinking about refinancing? Which one are you?"

Try to get in and do a listing presentation or schedule an appointment.

Script for Full Complete Lead (with contact info)

Additional apology script for a full valuation lead where all contact information was provided or found:

"Hello [name]

"I am so happy you answered. I was calling to apologize because I just was notified that someone had requested information on the value of their home and the value range we gave you was too broad and obviously not as valuable to you as it could be. The reason for this is that we were missing some details about your home that we need to give you a more accurate assessment.

"So I wanted to reach out quickly so that you didn't think we dropped the ball and help you identify the current market value.

"Before I get some additional details let me ask you a question - Are you considering selling your home or thinking about refinancing?"

Try to get in and do a listing presentation or schedule an appointment.

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REMEMBER: If you don’t get an appointment offer set them up for free on Brivity CMA market reports.

 

“By the way we have a free and valuable service for your neighborhood where we can email you weekly, by weekly, or monthly whenever a new home comes on the market, whenever a home goes pending, and whenever one sells (if your MLS allows if not we can send them off-market properties which includes pending, sold, and expired / withdrawn homes).

The key to success in valuation leads is following up and converting these leads to a would sell list and that list to appointments and those appointments to listings. The agent who communicates the most and provides the most value (market data) wins.